#EatThemToDefeatThem will be back in 2020 only bigger and better. Find out how you can join the campaign.
02/12/2019
Veg Power formed a partnership with ITV and together created the Eat Them to Defeat Them campaign which ran in the first quarter of 2019:
They are teaming up again for 2020 and this time they will be joined by Channel 4 and Sky allowing to deliver nearly twice the advertising. The ambition is not only a bigger advertising campaign but also a bigger, better and bolder programme in schools and communities across the UK.
Sustainable Food Cities members and local authorities, many of them running Veg Cities campaigns, got involved in 2019 and helped the campaign take over advertising boards, schools, restaurants, canteens, veg stalls and cooking clubs around the country.
London has introduced a junk food ad ban that applies to all Transport for London network, including the London Underground and bus stops.
Health First, the new framing toolkit, helps us talk about children’s health in a way that focuses on inequality and the systems that need to change.
London has introduced a junk food ad ban that applies to all Transport for London network, including the London Underground and bus stops.
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