Veg Power

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22nd  November 2018

Veg Power and ITV recently announced a major new £2 Million advertising campaign to get people eating more vegetables coming up in January 2019. adam&eveDDB, one of the UK’s leading ad agencies, is to create the campaign and the production is to be funded by UK’s major retailers and donated via the Veg Power Fund.

In this Sustainable Food Cities webinar we gained insight into the power of advertising, the Veg Power/ITV advertising campaign and opportunities and resources available to run Veg Power locally. It was also a chance to hear how an advertising campaign took over Cardiff and Wales last year with a fairly modest input from the food partnership.



Please contact Sofia Parente if you would like to listen to the recording