Veg Power advertising campaign 2020


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14th November 2019

Veg Power formed a partnership with ITV in 2019 and together created the Eat Them to Defeat Them campaign which ran in 2019. They are teaming up again for 2020 and this time they will be joined by Channel 4 and Sky allowing to deliver nearly twice the advertising. The ambition is not only a bigger advertising campaign but also a bigger, better and bolder programme in schools and communities across the UK – and that’s where they need your help.

In 2019 Sustainable Food Cities members and local authorities, many of them running Veg Cities campaigns, got involved and helped Veg Power take over advertising boards, schools, restaurants, canteens, veg stalls and cooking clubs around the country.

In this webinar we discussed plans for 2020, including dates, resources and the veg of the week and how you can get involved. You can also hear a case study from Glasgow.

Presentation

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Recording

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