Healthy Start: Improving uptake and understanding

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26th September 2018

Healthy Start is about much more than vitamins, offering weekly vouchers up to £3.10 to spend on milk, plain fresh and frozen fruit and vegetables, and infant formula milk for low income pregnant women and children up to 4 years old.

In this webinar we heard from three speakers who have worked to help improve the uptake of vouchers in their area, increase the number of retailers accepting vouchers and promote the scheme to other relevant sector actors and those in need. We also gave an update on eligibility under Universal Credit in England, Scotland, Wales and Northern Ireland.


  • Helen Crawley (First Steps Nutrition)
  • Sandra Passmore (Services for Education, Birmingham)
  • Laura Carvell and Amy Curnock (Public Health, Leicester City Council)

There was a great buzz in the attendee chat to share tips, contact information and resources. One of the main things coming out of it was an interest in having a centralised place for promotional resources. As mentioned, Food Power has already compiled a number of useful resources on our website, we will start discussing how we can gather good examples of promotional materials to share more widely as well.

If you have any Healthy Start promotional materials that can be shared more widely, please let Maddie Guerlain at Food Power know.

We’d encourage everyone to join the Food Power and Sustainable Food Cities newsletters in order to stay up to date on future work in this area, including information on the upcoming government consultation on Healthy Start.

Presentations & Recording

View the presentations and listen to a recording