The Food Foundation's first report argues that educating individuals on healthy eating choices can’t work when so many other factors push our behaviour in the opposite direction. The report was the result of a study based on an average family's diet and typical shopping basket.
They called on the government to act by introducing a tax on sugary drinks, curb TV advertising of unhealthy foods, clarify planning policy on unhealthy eating-out establishments and set upper limits on high-risk nutrients in processed foods.