Want to improve your comms, but don't know where to start?

In this communication support series we explore how to improve your messaging when you don't have much time or resource. 

In this webinar series we explore the basics of what makes for good communications, how to make ourselves look as good and fund-worthy as possible, and our mantra throughout will be; "Make the most with the least amount of input."

Session 1

In this first Session we will explore what the absolute minimum is.

Part 1: How to fill in your Dashboard (what is most important to include):

  • Social Media Links
  • Logo, or even just SFP member logo, but I would STRONGLY recommend creating a Logo, even if super basic. 
  • Photos (min 3) to be interspersed on dashboard page eventually
  • Fill in ALL the sections, tell us about your partnership, and make sure that we have the latest contacts. Please fill them in when someone moves on. We will also give you this info to be part of a Comms Handover pack when someone new comes in.

Part 2: How to make yourself look good, legit & fund-worthy: 

  • Invest in a LOGO and a tagline: it will make you look very professional and pick your “branding” and stick to it, it will make it easier for people to follow you and easier for you to do.
  • Be consistent across all platforms that you’re on.
  • Connect all your platforms, make sure that everything is mentioned everywhere (more in a later session).
  • Invest in your anchor point and make yourself accessible – we need to be able to “Google” you.
  • Take pictures, show us what your food partnership DOES.
  • Link to us and each other.


Session 2

How to create and action a Comms Strategy & What social media platforms to choose and why.

  • Defining your needs, what is most important, and what you are going to choose
  • Taking stock, where are you at? What is your capacity... people and time per week? How stable or volatile is your team? Who are you trying to reach? What are your goals? What is MOST WORTH DOING?
  • Invest in your anchor (see previous session) Invest in a single and snappy Newsletter (later session)
  • Collect sign ups at all occasions/events
  • Pick just one type of social media (one that you like)
  • Schedule your posts across social media platforms (if you have more than one)
  • Write down your comms strategy, make an action plan, stick to it, and check-in regularly.


Session 3

Part 1: Creating a very simple website and/or curating your webpage

  • If this is part of your Comms strategy, or you have had a website, but the link is broken – make your own website! It doesn’t have to be super technical or very complicated, keep it simple and manageable.
  • Have your Logo, tagline and basic branding Start on Wordpress (super simple and not too expensive)
  • Keep your homepage short, and your menu simple (Max 5 tabs, no more, anything else gets files underneath
  • Basic Homepage structure What, What, Who & How?
  • Newsletter Images!
  • Basic Menu structure (depending on what you do)
    • What/About
    • Who/Team
    • Directory
    • Involvement
    • Resources
    • Contact
    • Newsletter
  • The most important thing to keep in mind is keep it/design it to be low-maintenance (any regular updates – use your Newsletter and social media (if you have any).

Part 2: Linking all of your platforms together (don't let anything float in cyberspace)

Especially if you have multiple platforms – you need to have them represented across each other.

Here is how to do this:

  • Website (have all your icons live and central – high up, active, and easy to see)
  • Be able to share things on other people’s social media, especially if you don’t have your own.
  • Instagram (Linktree or website)
  • Twitter (Linktree or Website)
  • Youtube (have all your icons)
  • LinkedIn (Website)
  • We use Linktree so that we can send people straight to something that we want them to see – such as our Newsletter sign up, or a video, or specific campaign, but best if it can be made low maintenance.


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